Winter Park Resort
Make Your Ski Day Count

Project Type Strategic Communication Campaigns
Capstone course at the University of Colorado Boulder
Role Art Direction, Concept Design

Winter Park has a large base of front range pass holders who frequently visit the resort throughout the ski season. They often drive up early in the morning, pack pocket snacks for the lift, and drive home when the lifts close. They’re not utilizing Winter Park’s services, which presents a missed opportunity on potential profits for the popular ski resort. The campaign addresses how Winter Park can increase daily spend and stay from the front range audience by introducing new experiences this group will find valuable and worth spending their money on. 

This is a campaign designed by Rachel Matthews, Landon Amaradio, Olivia Dominguez, Koby Tordjman, and Maiti Young for the Strategic Communication Campaigns Capstone at the University of Colorado Boulder in Fall 2019.

The team met with the marketing team at Winter Park to understand their current challenges and business goals to set objectives and craft the campaign brief. The presentation includes a situation analysis, objectives, target market profile, message strategy, media strategy, campaign evaluation, and future recommendations. The full campaign was presented to Winter Park in addition to providing a full campaign plans book.